How MatchPoint structured its growth with a 100% French and easy-to-use CRM?
Before adopting a dedicated solution, MatchPoint used Excel and Outlook to manage its customer relationships. This setup led to scattered data, duplicates, and difficulty coordinating marketing actions. To support its development, the firm needed to centralize its contacts and expertise.
It was while looking for a solution to meet the needs of her own clients that Sophie identified Anaba.
« I was looking for a simpler, more intuitive, and French solution. I did a demo and thought: this could really fit. » - Sophie Bacqueville, Co-founder of MatchPoint.
The Anaba Choice: The French CRM Approach
- Intuitive Onboarding : Far from cumbersome systems like Salesforce or Dynamics, Anaba ensures immediate adoption thanks to its intuitive ease of use.
- No More Manual Entry : No more endless Excel file updates. Thanks to native synchronization with Outlook, the database is self-populating and contacts are automatically enriched. Consultants can finally focus on what matters most: advising clients.
- Sovereignty and support : data is hosted in France, an essential guarantee of trust. In addition, we offer human and highly responsive support : " I've rarely seen such attentive support. The team is available, efficient, and always ready to help. "
"Anaba has become an indispensable solution. We save valuable time, our data is structured, and this allows us to carry out much more targeted actions for our development. It has also been deployed at 4 or 5 clients of our agency because it met all their criteria." - Sophie Bacqueville, Co-founder of MatchPoint.
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